Yayo Alarcón

Yayo Alarcón has been directing advertising projects for 10 years, with over 100 commercials under his belt and several awards from the Cóndor Awards, the Effie Awards, and the Fepi Awards.

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His knowledge, acquired in Argentina and Spain, has contributed to the development of his versatility, aesthetic sense, and spontaneity to direct talents of all ages, with and without acting experience. Most importantly, his vision and interest in crafting ingenious, colorful, and unforgettable narratives that communicate the desired message and inspire emotions in the viewer.