The One Show 2025: Trends, Learnings, and Memorable Campaigns
- cuadroveinticuatro
- Jun 12
- 2 min read
The 2025 Edition of the Prestigious One Show Awards Clearly Reflects the Future of Commercial Cinema
Here are the most relevant findings for CEOs, CMOs, creative directors, marketers, and agency owners:
Top Recognized: “Spreadbeats” and “Lap of Legends”
Best of Show went to “Spreadbeats,” Spotify’s campaign by FCB New York—also a hit at the ADC Awards.
“Lap of Legends” for AB InBev / Michelob ULTRA also won major disciplinary awards.
Key Trends
a) The Power of Emotional Storytelling + Music Streaming
“Spreadbeats” proves that combining audiovisual narrative with platforms like Spotify is a winning formula—boosting both awareness and engagement.
b) Luxury Production Delivers ROI
Agencies investing in complex production—drones, elaborate sets, cinematic quality—win awards and commercial results. It’s not all about influencers; both are allies.
c) Tech & AI Are Ascending
Judges are increasingly highlighting campaigns that blend storytelling with AI, data, and emerging tech.
A Globally Inspiring Presence
FCB New York leads in North America.
Klick Health Toronto stands out as the best independent agency, even with award-winning work in Pharma.
In Latin America, Circus Grey’s “Sightwalks,” working with Peruvian agency Apoyo Comunicación Lima, ranked among the top globally.
Executive-Level Takeaways
Opportunity | Why it Matters |
Blend strategy with premium production | Winning pieces combine clever storytelling and cinematic production—ideal with budgets of $30K–$80K. |
Bet on AI and technology | Tools like data analytics and AI give creative differentiation. |
Seek cultural distinctiveness | Awards in Creative Effectiveness and Cultural Driver go to work that speaks to specific realities. |
Focus on measurable results | “Spreadbeats” and “Lap of Legends” didn’t just win awards—they drove real business. |
In Conclusion
The One Show 2025 makes it clear high-level commercial cinema combines:
Strategic storytelling
Top-tier cinematic production
Technological integration
Measurable impact
For company owners, CMOs, and agencies, these insights justify investing $30K–$80K—not just to make a spot, but to build a memorable experience that drives real business results.
Ready to turn analysis into action?
Cuadro24 can guide you in transforming these insights into award-winning, effective campaigns. Let’s talk about designing your next high-impact audiovisual experience.
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