Effie Latam 2022: Seven Awarded Peruvian Campaigns

On June 6, the winners of the Effie Perú 2023 awards—celebrating marketing and advertising effectiveness in Peru—will be announced. In anticipation, let’s revisit seven Peruvian campaigns that triumphed at Effie Latam 2022, a highly competitive event where 155 awards were handed out across 61 categories. Here are the Peruvian standouts:

🥇 GOLD

The League of Leagues, by VMLY&R for Liga Contra el Cáncer

Contributing agency: Orange 360 Category: Low Budget

🥈 SILVER

The League of Leagues, by VMLY&R for Liga Contra el Cáncer

Contributing agency: Orange 360 Category: Healthcare

🥇 GOLD

The Table Is Set, by McCann Lima for Inca Kola / Arca Continental Lindley

Contributing agency: Starcom Mediavest. Category: Non‑Alcoholic Beverages

🥈 SILVER

E-nterpreters: Bringing Deaf Gamers Together with the Entire Community, by Fahrenheit DDB for AB InBev – Backus

Contributing agency: Zenith Media / Number 6. Category: Experiential Marketing – Products

🥉 BRONZE

The New Freshness, by VMLY&R for Dento

Contributing agency: Mindshare. Category: Beauty & Personal Care

🥉 BRONZE

Women’s Credit, by WGPE Circus Grey and OMD for Mibanco

Category: Financial Products

🥉 BRONZE

Decentralizing Inca Kola’s Networks, by McCann Lima for Inca Kola / Arca Continental Lindley

Contributing agency: Mediacom / Findasense. Category: Engaged Community – Beverages

🏆 Grand Effie Latam Winner

Cuenta Chat: You’re Just One Chat Away From Everything, by Grey Argentina for Banco ItaúInnovation: Open an account and transact via WhatsApp—no app download, no account fees.

Here’s the grand prize:

Other award winners:

• Advertiser of the Year: AB InBev

• Regional Brand of the Year: Doritos

• Agency of the Year: Almap BBDO

• Independent Agency of the Year: Slap Global

• Agency Network of the Year: Ogilvy

• Media Agency Network of the Year: OMD

There were many winners and so much to celebrate—do you have other standout spots or campaigns we should highlight? I’d love to hear your suggestions!

Let’s make things happen.