Maximizing the Potential of Your Commercial Spot

When it comes to creating a commercial spot for your brand, it’s natural to aim for a significant and effective impact. We expect many things from it—from high performance to going viral, even becoming part of a country’s or region’s culture. However, achieving this goal requires more than just shooting and releasing the ad to the world.

In this article, we’ll explore practical, well-grounded strategies to maximize your commercial spot’s potential, providing real value to entrepreneurs who want to promote their brand effectively.

Getting the Most from Your Investment

Recording format:

Depending on the type of camera we hire for filming our spot, we can also extract frames from the raw footage to use in various ways across our digital—and even print—channels. To do this, we should use a camera that shoots in RAW format or DNG sequences, which preserve the recorded image quality and can be extracted for different purposes.

High visual quality is essential to grab your audience’s attention and effectively convey your brand’s message. By choosing the right recording format and ensuring you capture high-quality material, you guarantee your spot stands out and leaves a lasting impression on viewers.

Frame size:

This is important to take advantage of reframing the footage, whether to adapt it to vertical formats like Reels, Stories, or TikTok—or to crop out anything we don’t want to be seen. Moreover, by reframing we can generate new shots (for example, creating a medium shot from a wide shot). All of this enables new assets.

Explore different approaches and perspectives during shooting to create a compelling visual narrative. From wide shots that highlight your brand’s scope to close-ups that show unique details, each frame offers an opportunity to tell a convincing and memorable story.

Edits & versions:

When hiring a spot, we should maximize the shooting day provided, keeping in mind not to compromise product quality. We can plan several scene variations to give us more assets for the campaign—for example, two different endings for the same spot or some extra shots to create 10‑second versions. It all starts with how we design our campaign and the number of assets it will include.

Create a narrative that resonates with your audience and conveys your brand’s core values. From comedy to drama, choose a tone that aligns with your company’s identity and message, ensuring an authentic connection with viewers.

Raw footage:

It’s also important to include the delivery of the original raw footage in our budget, as from this we can create additional edits with our internal audiovisual team. You only need to request it organized and properly labeled, making it easier to use.

Internal communication:

We sometimes forget that our first client is internal—i.e., the people who make the brand possible. Our visual asset can help build a stronger spirit of integration. Depending on the type of visual piece we produce, we can invite them to participate in the spot, which can generate internal brand identification.

Involve your internal team in the creative process to foster a sense of belonging and commitment to the campaign. From participating in filming to collaborating on post-production, leverage your team’s talent and creativity to drive the success of your commercial spot.

PR:

Sending our spot to press outlets or media specialized in our target audience is important, depending on the level of exposure we want to achieve. This can be done organically or by hiring the respective media.

Develop a carefully planned distribution strategy to ensure your spot reaches your target audience effectively. Collaborate with relevant media and use digital platforms to amplify the reach of your ad, guaranteeing maximum exposure and visibility for your brand.

Measurement & continuous optimization:

Measure the performance of your spot and make adjustments as needed to optimize its effectiveness. Use analytical tools to assess the campaign’s impact and make data-driven improvements, ensuring a positive return on your advertising investment.

Conclusion:

In conclusion, creating an effective commercial spot requires a strategic, quality-focused approach. With the right strategies and a commitment to excellence, your spot has the potential to stand out and make a meaningful impact on your audience’s minds.

These are just a few ways we can leverage the spot we want to produce for our brand—but I’m sure there are more. Share what other methods you've discovered!

With love,Cuadro24.