The 13 Best Super Bowl Ads of 2024

Among the standout moments of the Big Game were a peculiar prank, a Hollywood legend’s ramble, and an epic giveaway.

The Super Bowl 58 delivered a flood of celebrity commercials—from Beyoncé to Scorsese—though some of these spots failed to leave a lasting impression. Among the myriad ads, there were a few that simply flew under the radar, playing it safe rather than being original. However, the ones that stole the show were those that embraced clever and absurd humor, offering a welcome break in a year filled with political and economic tensions.

Marketing experts know that the Super Bowl is a unique opportunity to connect with audiences through broad, mass-appeal humor. In a year when political polarization was at its peak, brands chose silly fun as a strategy to unite viewers. Though not every ad was memorable, those that stood out combined originality with strong execution, proving that in an event as grand as this, wit always wins.

STōK Cold Brew and Wrexham AFC (regional)

Anthony Hopkins, a two-time Academy Award winner known for his serious roles, starred in one of the Big Game’s best commercials. This ad—a dual promotion for STōK Cold Brew and Ryan Reynolds’ Maximum Effort “Wrexham AFC”—stood out for its creativity. In it, Hopkins appears in a fluffy mascot costume, playing on the idea that “it’s the cold brew coffee that gives rise to the fire-breathing dragon.” The memorable moment was met with great enthusiasm and considered a stroke of genius in the event’s advertising.

e.l.f. Cosmetics

Landing Judge Judy—who had never done advertising before but wanted to appear in the Super Bowl—was a stroke of luck for the brand. Titled “Judge Beauty,” the ad presented an intergenerational message, capitalizing on the popularity of courtroom dramas and featuring well-known actors as part of a campaign that included exciting teasers and strong social media presence.

Etsy

Etsy stood out amidst celebrity ads by telling an original story about gifting the Statue of Liberty, using lots of cheese as the solution, cheekily poking fun at both sides of the trade.

Dove

Dove simplified its message about body confidence in an ad focused on girls in sports, using a catchy soundtrack to show how confidence shapes their participation.

E*Trade

E*Trade refreshed its image at the Super Bowl with an ad featuring talking babies playing pickleball, aiming to attract new investors and stay relevant.

Kawasaki

Kawasaki tapped into the mullet comeback trend for its first-ever Super Bowl ad, using digital effects and humor to market its Ridge ATV as the “mullet of transportation.”

DoorDash

DoorDash created an ambitious Super Bowl moment with a promo code, seeking to shift perceptions from delivery service to personal assistant under its “Your Door to More” platform.

Squarespace

Squarespace teamed up with Martin Scorsese for an ad that told a captivating alien invasion story, garnering attention for both its narrative and the surprise of Scorsese directing a new spot.

Dunkin’

Dunkin’ leveraged Ben Affleck’s comedic image in an ad that could be seen as ridiculous but entertaining, ensuring viewers stay tuned for his embarrassing alter-ego’s finale.

Verizon

Though the ad featured a surprise new music announcement, Verizon can still boast Beyoncé as a brand ambassador—even if her efforts didn’t “beat” 5G.

State Farm

Arnold Schwarzenegger starred in a humorous ad poking fun at his heavy Austrian accent, proving people still delight in jokes about his iconic delivery.

Paramount+

“An Entertainment Mountain” for Paramount+ offered a campaign that ages well, with humorous touches and a Creed soundtrack—promising even more fun to come.

CeraVe

CeraVe created a viral campaign by making it seem like actor Michael Cera was affiliated with the brand, generating buzz and expectation before revealing the truth in the actual commercial.