In Peru, Christmas has always been a special occasion for brands. From the 1980s to the present, Christmas spots have not only promoted products but also managed to convey values of unity, hope, and joy. Here, we present a selection of the most iconic and memorable spots created in the country.
"De Mano en Mano" - América Televisión (1982)
This classic spot defined an era in Peruvian television. It featured the channel's most iconic figures, such as 'Rulito' Pinasco and Sonia Oquendo, singing the iconic song "De Mano en Mano". The message of solidarity and unity resonated in the hearts of Peruvians and became a symbol of the Christmas season.
"Merry Christmas for Everyone" - Falabella (2013)
Christmas is a special time for children all around the world—a brief moment when they radiate happiness and excitement for being with family and the gifts they will receive. Saga Falabella recognized this and, for the 2013 holiday season, launched the memorable spot "Merry Christmas for Everyone," delivering the true message that children want to convey to adults.
"Welcome, Christmas 200!" - Panetón D'Onofrio (2020)
In 2020, Peru celebrated its 200th Christmas amidst one of the greatest crises in its history. For this reason, Panetón D'Onofrio, the companion of every Peruvian Christmas, created a compilation of the brand's past commercials and invited everyone to welcome and celebrate this 200th Christmas with the hope and joy that characterize all Peruvians.
"Unity is Christmas" - AeroPerú (1985)
In 1985, the now-defunct AeroPerú launched a spot highlighting the vastness of the territory where Peruvians reside, emphasizing that thanks to the airline, they were just a flight away. The state-owned company, created by Juan Velazco Alvarado, unfortunately, had a tragic ending, declaring bankruptcy in 1999.
"The Best Gift is Within You 💜" - Real Plaza (2021)
As part of its holiday season initiatives, Real Plaza, in collaboration with Fahrenheit DDB, created what may be its most impactful and moving audiovisual piece, delivering a powerful message. This is "The Best Gift is Within You."
And... here’s a bonus, an additional spot we’ve loved over time—enjoy it!
To wrap things up, all that’s left is to say: Merry Christmas 2024! 🎄✨
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