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How Digital Illusion Works in Advertising Cinema



The golden age of cinema has been embraced by creativity and innovation from its inception. Silent films like "A Trip to the Moon" from 1902 left a mark by incorporating visual effects in a black and white world. But how far have we come since then?


Delve into the exciting world of modern visual effects (VFX) and discover how these digital wonders have transformed the way we perceive reality on the big screen.


VFX: Unraveling the Mystery




Simply put, VFX stands for visual effects, which refers to various ways in which images can be created and manipulated after filming. These effects breathe life into fantastic worlds, amazing characters, and stunning landscapes.



The Digital Revolution: Merging Reality and Illusion




In today's age, digital technology has triggered a revolution in visual effects creation. It takes you to a world where reality and fantasy intermingle in astonishing ways. Cuadro24 has also embraced this revolution, utilizing technology to bring projects in advertising cinema to life.



Lacoste's Time Travel: Special Effects in Advertising




Diving straight into advertising, let's take Lacoste as an example. They present a campaign directed by Seb Edwards, which is pure cinematic magic. The advertisement immerses us in a romantic time-travel pursuit, orchestrated with astonishing stylistic mastery. The goal? To showcase how the brand's style has evolved over the decades while maintaining its unmistakable elegance.


The impact of this campaign is further enhanced by the visual effects that support it. The team at Mikros Animation has created an epic journey through time, supervised by Stephane Allender and produced by Christophe Huchet and Xavier Questel.



However, what makes this ad even more impressive is the visual effects backing it. The team at Mikros Animation took charge of creating an epic journey through time, overseen by Stephane Allender and produced by Christophe Huchet and Xavier Questel.


"Timeless" takes the lead couple, portrayed by Damien Chapelle and Dorcas Coppin, through spectacular settings brought to life by astonishing visual effects. From a 1930s Parisian train station to intricately designed 3D-generated vintage trains and costumes crafted by the talented Madeline Fontaine, every detail was meticulously cared for to immerse the viewer in this love story.


Special effects form the backbone of this advertising campaign. The outdoor backgrounds are genuine, with the exception of the nighttime scenes, which were entirely created using CGI. Even the exteriors of the trains were made possible thanks to the magic of computer-generated imagery.


Here's the fascinating behind-the-scenes look at Mikros Animation's creation. This campaign is a testament to the power of advertising cinema and visual effects in bringing a story to life and captivating the audience.



The filming process involved the creation of four different sets. For outdoor scenes, an antique train was transported to a train station in Budapest, and filming took place at a subway station in Kiev, Ukraine. Interior train scenes were shot inside the Budapest Train Museum. Finally, a green screen studio was used for scenes in which characters jump and run on the train roofs.


The music, an essential part of the experience, was composed by the British artist Max Richter, who managed to send shivers down the audience's spine until the protagonists can finally celebrate their love in the modern era.


Unraveling Visual Effects


Invisible Effects vs. Visible Effects: VFX can be divided into two intriguing categories. Invisible effects work behind the scenes to create such convincing illusions that you don't even realize they're there. On the other hand, visible effects are the spark that brings visual magic to the big screen, from transforming cars to fantasy characters.


Secrets of Visual Effects Creation: The magic begins in pre-production, where plans for camera setups and lighting configurations are drawn. Often, cameras capture empty settings that come to life with the help of digital technology in post-production. Meticulous planning in the pre-production phase is crucial for achieving stunning visual effects.


Exploring the Possibilities: In this exciting journey, we explore some of the most notable visual effects techniques used in video production in Peru. From animated characters that have captivated audiences for decades to the creation of miniatures that bring entire cities to life, each technique has its own story to tell.


The Artists Behind the Magic: Visual effects artists are the digital magicians behind the screen's illusion. Whether they work in news studios or the glamorous lands of Hollywood, their mastery of animation, rendering, and more makes them key players in creating cinematic worlds.


The Economic Impact of VFX: Digital visual effects not only expand creative possibilities but also offer economic advantages. Saving costs by digitally creating entire medieval cities or complex structures has revolutionized the film industry.


Distinguishing Special Effects from Visual Effects: Special effects have their place in shooting at real locations, where explosions and special setups are created. In contrast, visual effects emerge from digital sources, added in post-production to take imagination to the next level.


The Future of Visual Effects




Visual effects are the magical tool that has allowed the film and advertising industry to push boundaries and captivate audiences worldwide. Their constant evolution promises a future full of visual surprises.

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