Creating a commercial spot that reaches over 12 million views is a dream for any brand. To achieve this, it's essential to combine creativity, strategy, and professionalism in audiovisual advertising production.
For instance, a spot produced for Sunat garnered over 12 million views on TikTok.
In today's era, everyone is filming. However, just because everyone can film doesn't mean everyone knows how to do it effectively. The key lies in going against the grain; if everyone is making videos with a cellphone and scripts generated by AI, it's time to put everything in its proper place.
Below is a practical guide to achieving this goal:
Know Your Audience
Before turning on the cameras, the script is essential.

To create an effective copy, understand who you're addressing. Research your target audience: their interests, needs, and behaviors. This information will allow you to craft a message that resonates with them and motivates the desired action.

Having an audiovisual production company with an internal advertising team is definitely advantageous, as it allows us to approach ideas from both the creative or copywriting perspective and the visual creation aspect.
The Importance of a Professional Audiovisual Production Company

Having an audiovisual production company with an internal advertising team is definitely better, as they approach ideas both from the perspective of the creative or copywriter and the visual creator.
Relying on a production company specialized in advertising cinema is key to ensuring the quality and effectiveness of your spot. These professionals bring technical experience, creativity, and market knowledge, ensuring your message is delivered in an impactful and memorable way.
Key Elements of a Successful Spot

Captivating Story: Stories that emotionally connect with the audience are more likely to be shared and remembered. Develop a narrative that reflects your brand's values and touches the sensitive fibers of your audience.
Production Quality: A high-quality video reflects professionalism and builds trust. A production company has the equipment and experience necessary to achieve a flawless finish.
A Director with Vision: This professional not only brings creativity but also ensures the brand's message is conveyed effectively and coherently. A director with vision is aware of new trends and technologies, guiding the team toward creative solutions that leverage current market opportunities.
Art Direction: It's essential for creating advertisements that are not only aesthetically pleasing but also communicate the brand's message effectively, connecting with the audience and achieving campaign objectives.
Photography Direction: A well-composed and aesthetically pleasing image can immediately capture the viewer's attention, differentiating the ad in a saturated market.
Appropriate Duration: In the digital age, attention spans are limited. Ensure your spot is brief yet substantial, capturing the essence of your message in a few seconds.
Strategic Distribution

Use digital platforms like YouTube, social networks, and websites relevant to your audience. A well-planned distribution strategy will exponentially increase your video's views.
Before distributing the spot, it's crucial to establish specific objectives and thoroughly understand the target audience. A deep understanding of the audience's needs and preferences will allow you to create a message that resonates and stands out from the competition.
Choosing distribution channels should be based on where the target audience is located. This may include television, digital platforms, social networks, live events, among others. A multichannel strategy can expand reach and reinforce the brand's message.
The spot should be attractive, relevant, and high-quality to capture the audience's attention and foster an emotional connection. Well-produced content aligned with the brand's values contributes to a positive and lasting perception.
Complementing the spot with additional content, such as articles, blogs, or social media posts, can reinforce the message and maintain audience interest over time.
It's essential to measure the spot's performance through metrics like conversion rate, reach, and engagement. These data allow for real-time strategy adjustments to maximize ROI. In marketing, ROI refers to the relationship between the investment made and the benefits obtained, and it's essential for evaluating campaign effectiveness.
The market and audience preferences are constantly changing. It's necessary to adapt and optimize the spot's distribution strategy to maintain relevance and effectiveness in the long term.
By integrating these elements into a commercial spot's distribution, effective differentiation, solid market positioning, and significant return on investment can be achieved.
Current Advertising Audiovisual Trends

Stay up-to-date with trends in audiovisual advertising production. Using emerging technologies, like augmented reality, and innovative formats can give your spot a distinctive touch that attracts the 12 million views you require.
We must always look beyond our visual environment; only then will we achieve a different piece that can become part of the viewer's culture.
Return on Investment and Positioning

Advertising cinema is a powerful tool with a high return on investment (ROI), allowing the creation of visually appealing and emotionally resonant content, helping a brand stand out from its competitors.
By telling impactful and authentic stories, brands can connect more deeply with their audience, establishing a unique identity in the market. Advertising cinema has the ability to build a solid and coherent brand image over time.
By investing in high-quality content and campaigns with a cinematic finish, brands can strengthen their presence in the consumer's mind, contributing to effective and lasting market positioning.
This level of recall can lead to increased sales and, therefore, a significant return on investment.
In Conclusion...
Creating a commercial with millions of views is a challenge that requires planning, creativity and the collaboration of audiovisual production professionals. By focusing on your audience, having a specialized production company and following market trends, you will be on the right path to achieve a significant and lasting impact.
What experiences have you had working with audiovisual production companies on your advertising campaigns? Share your stories in the comments!
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